PRG

PRG is a global leader in production and AV for entertainment and live events, and they needed a website that reflected that. Their old digital presence was split across different properties and platforms, and it didn’t support the kind of marketing and storytelling their B2C audience needed. The goal was to create a modern marketing site that clearly explained what PRG does, showcased their work, and set a foundation for bringing multiple sites and languages into one Sitecore instance.

Working from designs provided by a separate UX/UI team, I handled the full Sitecore build from the ground up on the latest version. I implemented the component-based layout in Sitecore, structured content for multilingual support, and set things up so PRG’s marketing team could manage pages and modules without needing a developer for every change. We also wired in Sitecore’s marketing tools so they could start using personalization and tracking features as their strategy evolved.

A big focus of the build was making the site work harder for PRG’s marketing efforts. I integrated social media feeds to keep content feeling fresh and connected to their live work, and tied the site into Salesforce and Pardot so leads and engagement could flow straight into their sales and marketing systems. The result is a modern, flexible Sitecore site that looks current, performs well, and supports PRG’s ongoing campaigns.

I served as the lead developer on the project, working closely with PRG’s marketing team to turn their ideas into practical features. Our relationship has continued beyond launch with ongoing support, maintenance, and new feature development as their needs grow. If you’d like a Sitecore site that’s easy for your team to manage and ready for real-world marketing, check out our Sitecore development and support services.